Partner Wanted

I would never have thought of doing this before the Internet changed what I know about how successful businesses are run.
Bruce Gordon Cycles began in June 1976 and has been profitable ever since.
This year I will be 65 years old, and am currently doing almost everything myself, except the welding, bike assembly and wheel building.

What I want to do is what I’m good at - design and aesthetics.

What I need to do is find someone to do what I’m not good at – Marketing, Sales and IT.

Over the past 37 years Bruce Gordon Cycles has made many different things; Lugged Steel Frames, Fillet Brazed Frames, TIG welded frames in Titanium and Steel, Lugged Titanium frames, Titanium Lugged Carbon frames, Pannier Racks, Stems, Seatposts, Cantilever Brakes, Toe Clips, Titanium Frame Pumps, Taillights, Panniers, & Tires (the first big 700c tires in the US in 1988)

Today marketing is all-important.

I believe the only way to be successful making high end products in the USA (things that people want) is to sell direct to the consumer and via the internet. 

Goals for the future
I’m hoping to find someone to help with the internet stuff – Marketing, Sales, Web Pages, Blogs, Facebook, etc. and to help out with Events, Shows, and a Weekly Ride starting at our shop in Petaluma.

I want to build a “Boutique Bike Shop” featuring our products and other accessories which will incorporate a display of my collection of every bike and frame I have made for myself dating back to 1974.

I’m not looking for someone who wants to learn to build frames - there are plenty of experienced people available.

I have many ideas for new products, but no time or $$$ to develop and implement them.

I want to manage design and manufacturing.

There are 3 positions that I’m not flexible on.

• I come with the business.

• Made in USA.

• Products sold direct to the consumer and via the Web.

I’m looking for a Partner, someone that compliments my skills.  I make stuff - They market it.

This is an excellent opportunity for a “Performance Oriented Person” with potential of an Equity Position in Bruce Gordon Cycles. New Person will be a Partner. How is it structured? I’m open to your ideas.

Regards, Bruce Gordon            

Tire Review by Curtis F.

Today we're featuring a Rock 'n Road tire review by Curtis F. of San Francisco: 

"I find the idea of being "well-rounded" a little boring.  Being good at something generally makes us not so good at something else.  A 29er sucks on pavement because it's designed to shred on dirt, and a road bike isn't so fun on technical single track.  Bruce Gordon lacks social graces because he's a mad scientist when it comes to bikes.  The point is... without a little give, there's no take.  So how could a tire be really great at any one thing if it's good at everything else? I had to find out.  The first day I put the BG Rock 'n Road tires on my Frances diffusible tourist, I immediately went for a ride on the local fireroad of choice, Aptos Creek in Nisene Marks.  Climbing up the steep sections to eventually reach 1600', I was impressed by the grip on the hardpack characteristic of Santa Cruz County.  I noticed that even at 70 psi, I could still easily stand up and pedal hard in the steep sections without spinning the rear tire.  Dem fatties got bite.

A perfect synergy of predictable traction.

On the way down, I fell in love.  Pardon my French, but these tires f-ing shred.  The combination of grippy tread and soft sidewalls create a perfect synergy of predictable traction.  These tires do what you expect them to do, even when you're sliding sideways through a sand pit at 25+ mph.  They are soft without being mushy, and roll faster than I expected for such a large tire.  They even behave nicely when loaded down with 30-40lbs of gear and beer.  So what don't they do? Well, they won't massage your calves after a long ride.  I wouldn't recommend them to a faux CX'er who spends 95% of his or her time on the pavement.  They're a little small for really technical stuff.  But to be honest, these tires really don't suck at anything.  Last weekend I went camping in the woods with these tires, and this morning they were still on my bike when I rushed to work on it.  They might make the ride a little longer, but certainly not by much.  If I had to put a label on them, I would say the Rock 'n Road is a fireroad tire.  A gravel travel companion.  And it beats any other tire I've ever used for this purpose, hands down.  It might not love pavement, it might not have the grip for slick-as-snot mud, but holy crap, this tire rolls like a rubber cloud when it comes to open trails and smooth-ish single track.  It's grippy and predictable in corners, and eats up washboard and small rocks when bombing in the open.  In short, I am absolutely in love with these tires and would recommend them wholeheartedly to anyone willing to listen."

Thanks so much for the kind words, Curtis!  We appreciate the feedback and the pictures of your very nice Frances (with a BG taillight, no less!).  If you Rock 'n Road riders out there would like to send us reviews, we'd like to feature them on this here soapbox.   

Tire Tales

Some folks have asked about the origins of the Rock 'n Road tire.  For those of you who haven't watched the video we put together, here you go.


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Bruce always gives credit to Joe Murray for designing the tire, but those of you who were born too late to be familiar with the legend of Joe Murray should do a little homework.   Joe Murray is a mountain biking legend, both as a rider and a designer, who also happens to be a very pleasant guy. 

For more Joe Murray info, you can check out the following links:

    -Adam at Bicycle Industrial Complex published a letter from Joe recently in which the Rock 'n Road story is told in the larger context of the 29er trend.  

    -Over on Cycloculture you can find a nice recent interview with Joe.

Now that you know all about the legendary man behind the rubber, does it make our tires more desirable?  Well, the pedigree doesn't hurt.  But really, these tires speak for themselves.  Come check 'em out at the Grasshopper this weekend.